
OUR STORY
Get to know us
FAMILY-OWNED · KEARNEY, NEBRASKA
A quest for relief became a family business rooted in care.
Wildwood Lane is a family-owned and operated business deeply rooted in the heart of Nebraska, with a current base of operation in the wonderful small town of Kearney. The journey began as a quest for health and wellness, triggered by a challenging medical condition which caused intense itching during bathing - requiring a daily regimen of antihistamines just to tolerate what should be an enjoyable routine.
After exhausting all traditional medical treatments and trying numerous products without success, the breakthrough came with the discovery of goat milk soap's soothing properties. Combined with a reduction in synthetic chemicals, it led to significant improvement - less itching and a far more enjoyable routine. With a background in the medical field, a passion for health and wellness, and personal success with hand-crafted products, Wildwood Lane was born.

Grandpa and Grandma's windmill in Burwell, Nebraska - lovingly cared for by my sister Anita Hansen.
CRAFTING QUALITY
The cold process method, refined by hand
Wildwood Lane specializes in cold process soap - a traditional method that blends sodium hydroxide (lye) and fats (oils) through saponification. This age-old technique is enhanced with natural ingredients to improve lather and extend the life of each bar.
Every soap, salve, balm, whipped body butter, lotion and other product is handcrafted in small batches, with ingredients carefully selected to formulate the highest quality products possible.
Free from sodium lauryl sulfate (SLS), parabens and phthalates
Never animal-tested - cruelty-free
Earth-friendly: we minimise single-use plastics
Formulated by a Formula Botanica certified organic skincare formulator

What guides us
Our commitment to customers and sustainability.
Formulated with science
A Formula Botanica diploma in Organic Skin Care Formulation informs every recipe.
Customer satisfaction first
We take every comment seriously and will do whatever we can to support you.
Cruelty free & clean
No animal testing, no SLS, parabens or phthalates - carefully selected ingredients.
Nebraska roots
Family-owned and handcrafted in small batches in Kearney, Nebraska.
